Simon is Chief Marketing Officer at Dassault Systèmes, who provide businesses and people with virtual universes to imagine sustainable innovations.
Previously he led the global Retail Experience operations for Cheil Worldwide. The Korean marketing services agency is most famous for creating the Tesco Homeplus virtual store in a Seoul Subway and it’s partnership with Samsung, that has helped the electronics company create a top 10 global brand with significant presence in retail. He joined Cheil in 2012 from Saatchi & Saatchi X where he was EMEA CEO and Chairman of their Worldwide Creative Board.
He is a recognised authority on shopper marketing and regular speaker at industry events, he has 20 years in marketing and experience in almost every discipline, but is particularly adept in the world of retail.